I once heard Zig Ziglar say “We’re all selling something!” I remember listening to that statement and thinking about the numerous applications. It made a lot of sense to me since I work in sales. But it also struck a cord with my family. My 5-year old made it clear when he explained to me his birthday wishes: “I really want a Lightning McQueen party because he is fast and cool” he said. My first thought wasn’t really on the fact he was “selling” me his idea of a perfect party, I was actually more worried on the fact that my child had been sold to the idea of marketing (thanks Disney, 20 children’s DVDs and counting).”I want to be fast like Lightning!” he said!
I think what Zig was saying is that to be successful one needs to market themselves correctly and accept the idea that no else will do it for us. And if you really want it, then you better sell it! In my work I get to partner with individuals in order to maximize their sales potential and I use this expression often. However, I take it a step further by motivating them continuously and connecting with them personally: What do you want to achieve? How does this action link up to your goals? And what is the motive behind it?
This extra step can and makes a difference. I know that it’s part of their job so that should be enough motivation, right? Wrong. There are so many people surviving and not thriving simply because they do not know their potential. And other people’s opinions aren’t helping either. The majority of the time all they need is a little push. This is where WE come in. Me and you!
I believe in a different paradigm, one that recognizes potential for both the person needing encouragement and the one giving it. It’s really our responsibility. I’m saying this while also recognizing that not all ideas will become a success. Sometimes encouragement can be given as directing someone in the right path. There should be wisdom and context with each encouragement. So can you do it? Will you do it? All it takes is acknowledging the need for encouragement, for motivation, and acting on it!
As for my 5-year old? Well, he got a Lightning McQueen party and he is getting faster and faster. He sold it to me and I’m motivating him to believe in himself and helping him see his desires with the right context and the right reasons!